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5 Email Marketing Tips to Boost Your Holiday Sales

21 Oct 2019
Blog

Email is always an effective part of a company’s digital marketing strategy, and even more so during the holiday season. Out of all the digital marketing channels, email still generates the highest ROI, which means you can’t afford not to utilise it in your strategies. It’s not too late to start creating a killer email


How to Increase Organic Traffic on Your Website – 5 Pro SEO Tips

14 Oct 2019
Blog

Organic traffic refers to the people who find your website through ‘free’ means, such as a search engine like Google or Bing, rather than through paid advertising. Increasing organic traffic is a goal for any business, but not many understand how it works or the best ways to do so. You want to make sure


Search Engines Have Evolved. Here’s Why Your Content Needs to Evolve Too

27 Sep 2019
Blog

SEO and what is best practice changes constantly. Businesses who don’t utilise SEO, or don’t utilise it effectively, will quickly find themselves falling lower and lower in Google search’s rankings. In the last 10 years, things have changed incredibly. Search engines are much more sophisticated, able to link in not just text-based search but also


How Voice and Visual Search are Changing the Face of Digital Marketing

23 Sep 2019
Blog

Artificial intelligence (AI) has contributed to incredible advances in how consumers interact with companies (and vice versa). Gone are the days when a simple Google text search was seen as revolutionary. AI has made a huge impact on how people research prospective purchases before making their decision, especially in the form of voice and visual


How to Improve Your Google Ads Quality Score Quickly

16 Sep 2019
Blog

To get the conversions you need, your ads should be high-quality and relevant so that they find your target audience and encourage them to engage. The quality score that Google Ads gives your keywords does just that. It essentially tells you that your keywords match up with your ads, and how well they do so.


How Digital Marketing is Changing the Automotive Customer Experience

10 Sep 2019
Blog

The days of going straight to a car dealership when you want to purchase a car are long gone. Instead of trusting the salesman, many consumers prefer to do their own vehicle research before they actually go to a car yard. If you’re an automotive business, you need to understand and work with the changes


5 Business Critical Marketing Trends You Cannot Afford to Miss in 2019

2 Sep 2019
Blog

Digital marketing remains one of the most critical and influential forms of marketing in 2019. Businesses need to stay up to date with the dominating strategies and trends if they wish to keep connecting with potential customers and improving performance. Here are our picks for the 5 business critical marketing trends that you cannot afford


How to Take Your Website’s SEO to the Next Level

26 Aug 2019
Blog

You’ve (hopefully) got your basic SEO sorted for your business’s online presence, such as H1 and H2 tags, but to be competitive you need to do more. Every day, Google search is becoming more discerning in what it looks for, so you need to adapt your SEO strategies in order to remain relevant. Here is


Problems Plaguing Influencer Marketing

16 Aug 2019
Blog

Influencer marketing doesn’t seem to be going anywhere any time soon. It seems like wherever you look, there’s another ‘influencer’. While this is an extremely popular marketing method today, it also has many problems. Here are the problems plaguing influencer marketing, and why it’s such a risk. A high follower count doesn’t prove that someone’s


5 Content Marketing Tools for Extraordinary Results

12 Aug 2019
Blog

If you’re not utilising content marketing in your marketing plan, you’re missing out on some incredible returns for your business. Businesses who don’t realise how important content marketing is for staying competitive will be left behind – don’t let that happen to you. Extraordinary results for your content marketing aren’t as hard to achieve as


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