When you’re just starting out as an entrepreneur, or aiming to become one, you need to consistently reach more customers than your competitors. The best way to do this is with your website. You can use it to grow your presence online, thereby getting more visitors to your site and increasing your chance of sales.
While a website may look good, it won’t be much help to your business if nobody sees it. A website needs to be designed with SEO-friendly principles in mind so that it has a higher chance of getting a good search ranking. Here are five of our excellent SEO tips that will improve your web
Email is always an effective part of a company’s digital marketing strategy, and even more so during the holiday season. Out of all the digital marketing channels, email still generates the highest ROI, which means you can’t afford not to utilise it in your strategies. It’s not too late to start creating a killer email
Organic traffic refers to the people who find your website through ‘free’ means, such as a search engine like Google or Bing, rather than through paid advertising. Increasing organic traffic is a goal for any business, but not many understand how it works or the best ways to do so. You want to make sure
SEO and what is best practice changes constantly. Businesses who don’t utilise SEO, or don’t utilise it effectively, will quickly find themselves falling lower and lower in Google search’s rankings. In the last 10 years, things have changed incredibly. Search engines are much more sophisticated, able to link in not just text-based search but also
Artificial intelligence (AI) has contributed to incredible advances in how consumers interact with companies (and vice versa). Gone are the days when a simple Google text search was seen as revolutionary. AI has made a huge impact on how people research prospective purchases before making their decision, especially in the form of voice and visual
To get the conversions you need, your ads should be high-quality and relevant so that they find your target audience and encourage them to engage. The quality score that Google Ads gives your keywords does just that. It essentially tells you that your keywords match up with your ads, and how well they do so.
The days of going straight to a car dealership when you want to purchase a car are long gone. Instead of trusting the salesman, many consumers prefer to do their own vehicle research before they actually go to a car yard. If you’re an automotive business, you need to understand and work with the changes
Digital marketing remains one of the most critical and influential forms of marketing in 2019. Businesses need to stay up to date with the dominating strategies and trends if they wish to keep connecting with potential customers and improving performance. Here are our picks for the 5 business critical marketing trends that you cannot afford
You’ve (hopefully) got your basic SEO sorted for your business’s online presence, such as H1 and H2 tags, but to be competitive you need to do more. Every day, Google search is becoming more discerning in what it looks for, so you need to adapt your SEO strategies in order to remain relevant. Here is