MacZin - SEO Company Melbourne

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What are the Best Free Traffic Sources for New Websites?

29 Jan 2020
Blog

One of the biggest challenges for new website owners is getting people to visit your site, i.e. getting traffic. The more people who visit your site the more chances you have for conversion (turning visitors into buyers and making sales). There are two types of traffic: paid, which as the name suggests, comes from any


Why Your Website Needs an SEO Check Today

20 Jan 2020
Blog

When was the last time you checked your website’s SEO, otherwise known as performing an SEO audit? It isn’t a set and forget type of thing; SEO requires regular monitoring and adjustments. Why is that? Let’s explore why you need to do an SEO check today on your website. Improve your website speed It’s always


How You Can Make the Most of SEO for Your Website in 2020

20 Jan 2020
SEO

SEO (search engine optimisation) is always evolving; it changes with consumers’ browsing habits and means that strategies need to be changing often as well. We can’t predict the future, but we can look at what trends have appeared and grown in 2019, and use them to determine what trends are likely to be dominating SEO


The Beginners Guide to Understanding Backlinks

8 Jan 2020
Blog

If you’ve done any work with SEO for your business (and you definitely should be!) you’ve probably come across the term ‘backlinking’. Also known as ‘link building’, this is such a crucial part of helping your site rank highly. For those of you who don’t know a whole lot (or anything) about backlinking, we’ve put


How You Can Achieve the Perfect Balance Between SEO and Amazing Website Design

8 Jan 2020
Blog

You can have the best looking website on the internet, but if you aren’t working on your SEO then virtually nobody will see it. The opposite is also true; great SEO but poor design will have people visiting your site and leaving it almost instantly. The key to solving this dilemma is to achieve the


How You Can Fight Back Spam And Easily Earn Local Rankings

24 Dec 2019
Blog

Fighting spam on Google isn’t as tricky as you might think. All you need is to sit down and dedicate a little time each week, following these steps and tracking your results to help improve your local ranking. It’s important to get notify Google of duplicate listing, as well as those that are fake, and


Why SEO is an Ongoing Process and Not a One-Off Task

14 Dec 2019
Blog

You can’t perform search engine optimisation (SEO) once and then expect it to continue to work for you. Some make this mistake and quickly find their business falling behind. Whether they don’t understand SEO, or don’t want to dedicate the time to it, any business owner who treats SEO as a one-off needs to see


5 Creative Website Marketing Strategies for Budding Entrepreneurs

9 Dec 2019
Blog

When you’re just starting out as an entrepreneur, or aiming to become one, you need to consistently reach more customers than your competitors. The best way to do this is with your website. You can use it to grow your presence online, thereby getting more visitors to your site and increasing your chance of sales.


5 Excellent SEO Tips That Will Improve Your Web Design

30 Nov 2019
Blog

While a website may look good, it won’t be much help to your business if nobody sees it. A website needs to be designed with SEO-friendly principles in mind so that it has a higher chance of getting a good search ranking. Here are five of our excellent SEO tips that will improve your web


5 Email Marketing Tips to Boost Your Holiday Sales

21 Oct 2019
Blog

Email is always an effective part of a company’s digital marketing strategy, and even more so during the holiday season. Out of all the digital marketing channels, email still generates the highest ROI, which means you can’t afford not to utilise it in your strategies. It’s not too late to start creating a killer email


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