Newly introduced to SEO? You might have heard thay ‘keywords’ make an essential part of any SEO strategy. Well, without any doubt, they do because they form an integral connection between what people search for and the content you provide to fill that need.
Keen to understand why you need to have a keyword strategy for your website as well? At MacZin Digital Marketing, we understand how mind boggling the concept of keywords can be. This is why we have come up with the top three reasons why you should invest in a keyword strategy and how you can get started.
Popular keywords as well as long tail keywords that specifically relate to your product or service help direct visitors towards your website. Long tail keywords that are based around the language your customers use and the type of content they seek enable Google and other search engines to understand what your website sells, which in turn boosts your content in organic search rankings and help your ideal customers find you.
Google is a fully automated search engine that uses web crawlers to explore the web 24x7, looking for sites to add to its index. When Googlebot crawls a page, it should be able to find information relevant to your product and what an average user would look for. This is where keywords play a big role. They allow for optimal rendering and indexing, thereby giving your website a higher ranking and bringing in more traffic.
If you want to watch your website ranking rise to the top of search-engine result pages (SERPs), you need to identify and target specific keywords. With the right keywords on your site, people will find you while surfing the web and you will be able to achieve a decent ranking on Google. To rank higher for a keyword, it’s very useful to have a blog, social media business pages and email listings where you can share your new content with your built-in network.
At MacZin Digital Marketing, we understand the steps you need to take to soar to the top of a search engine results page (SERP). Call us today and let us help you tailor a keyword strategy suitable for your website.