Keywords are an important and recurring element of the metadata of your website. They are the phrases searchers use and feed into a search engine to achieve what they are looking for.
Want to use keywords on your website as well? Targeting the right keywords definitely boosts your website’s ranking and visibility while answering all the questions your readers have.
However, how do you make sure that you do not overstuff the content with keywords and make them work for you? Read through MacZin Digital Marketing’s guide to using keywords correctly and why you need to avoid overstuffing them into the content of your website.
Search engines rank websites for particular keywords that can be included in a variety of spots throughout your website such as: The page title, meta description as well as the actual content of your website. With an appropriate keyword strategy that is tailored to suit the requirements of your business, it’s easy to skyrocket your website ranking. However when you try to manipulate your search ranking for a particular keyword or keyword phrase, the search engines pick it up, and drastically bring down your SEO massively.
Keyword stuffing is easily noticeable and looks quite terrible. It gives your visitors a rather unpleasant experience while they’re surfing your websites the content doesn’t seem to flow naturally and at times may be out of context or not relevant at all. Sometimes, business owners try hiding keywords from their visitors by writing the text in the same colour as the background colour or behind styling effects. Although these keywords are hidden from view of the naked eye, they are still visible to search engines which are more than likely to penalise sites using such methods. The least you’ll be penalized with will be a lower search engine ranking which will impact your website negatively in the long run.
The best way to avoid keyword stuffing is to use original and unique content that is relevant to your business and what your patrons search for. Keywords should certainly be featured within your content, but never used abundantly or sound out of context to the end user. There is no definite number for keyword density, however you should always try to avoid repetition and include keywords only that are relevant to the subject at hand. Long tail keywords are a good way to prevent repetition of keywords. Concentrating on unique and relevant content that gives the end user a great experience should be your main focus rather than focusing on trying to target particular keywords.
Need an expert who can formulate a keyword strategy that actually works for your website? Call one of our SEO experts at MacZin Digital Marketing and learn more about how we can help you achieve your SEO goals faster.