2020 has seen a dramatic shift in business practices as many organizations have moved a large portion of their business online. With hundreds of new companies joining the digital world every day, it takes great branding to make yours really stand out. No matter how great your product or service is, you will not be able to thrive without an identifiable brand image and creative digital marketing strategy.
There are 3 key steps to consider when upgrading and transforming your digital strategy to best suit your needs:
You need to know what your business is trying to achieve and make sure that the organization’s everyday business practices are in line with your mission and vision statements. Follow the SMART model and set goals that are specific, measurable, attainable, realistic and timely.
Assess your current marketing plan and do an audit of the systems currently in place. Answer questions like “what are the digital platforms that we are currently on?” and “how can we create interesting, brand appropriate content?”.
Smart and well written content is key in getting noticed by customers online and also in being recognized as thought leaders in your industry. A good content writer has to produce work that is clear, concise and informative while also maintaining a tone that helps sustain your brand image. Things like poor writing and bad grammar can adversely affect a company's image and even put off customers. Statistics show that when done right, content marketing creates twice as many leads as paid advertising and that engaging people with thoughtful content will create a loyal customer base.
A competent content writer will always make sure that your content is search engine optimized and employ many savvy strategies to improve your website’s search engine ranking and move you up on the Google search page. These methods help attract a larger audience to your site, and this combined with superlative writing will increase the number of repeat visitors to your site.
There are several reasons that you should hire a professional with years of experience in SEO writing. Perhaps you don’t have the time to spend on creating new content every day or week, and you want to devote your attention to the running of your business.