What is Personal Branding and Why It Is More Important Than Ever in 2020

What is Personal Branding and Why It Is More Important Than Ever in 2020

In this online era, you can google almost anything and everything, including yourself. This makes your personal branding very important. Whether you are going for a job interview or meeting somebody new, chances are they will google you prior to find out about you. Your personal brand online could already create your first impression without you getting a chance to do it in person. This is why it is more important than ever to embrace your personal brand.

What is Personal Branding?

Your personal brand is how you promote yourself. This can be a combination of how you behave in person, how the media portrays you, and the impression people get of you from the information about you online.

Given the world revolves around social media and the internet; it is hard to stay anonymous to the world. Somebody can surely find a trace of you online and form an impression on your personal brand.

Your personal brand consists of your personality, your skills, and your behaviour. These traits you can control, however whatever happens online sometimes cannot be controlled. Read on to see why personal branding is important and how we can help.

Why is Personal Branding Important in 2020?

Essentially your personal brand differentiates you from somebody else. If you are going for a job interview and it is between you and another candidate, your personal brand online could be the ultimate decider.

Therefore in 2020 it is now becoming more crucial than ever to create a strong personal brand. You can use your personal brand to showcase your skills and expertise in your industry.

Big businesses are also quite focused on personal branding these days. For example although Apple is a big brand, everybody knows Steve Jobbs’ name as he has created a personal brand for himself. The new era strives on supporting and trusting businesses where they feel as though they know the person behind it, as opposed to the business itself. The same could be said about Tesla, where if you asked the first person that comes to mind, most people would say Elon Musk.

That is why celebrity endorsement for companies is so important. By having a well-known, trusted celeb promoting your business, they have essentially created a personal brand through the celebrity.

Whether your business is big or small, it does make sense for your client or customer to get to know and trust the business owner or manager first before learning your company vision. This sudden shift of the business model has changed the way businesses now succeed in 2020.

So How do I Build My Personal Brand?

You first need to know what exactly you want to achieve from your personal brand. If your personal brand is to enhance your business and gain more clients or customers, then you need to ensure that you are targeting the right audience. You want to build and make public your brand to the people who would actually care.

Once you have found your right audience demographic, then you want to make your personal brand seem human. Ideally you want to be someone who cares, and with the same issues at the client or customer. However, in your personal brand, you need to show that you have been able to combat the issue that the potential client or customer is facing, and you will help them also overcome their issue.

Part of your personal branding should also be your social media. This does not mean making your personal social media accounts public, but create a personal social media from a professional point of view. This makes you look more personable, and if a client sees what you are up to and that you are willing to be completely open, you will gain their trust more.

And lastly, do not forget the offline world. Your personal brand is just as much important offline and in person. Do not let go off your image in person. Dress the type, act professionally, and keep up an image in reality as well as on social media.

How do I work on my Personal Branding?

To learn more about personal branding, and to help you enhance your own personal brand, contact the very experienced team at MacZin Digital Marketing . We will come up with strategies and ways to help you so that you can spruce your personal brand, and guide you through maintaining a reputable brand.

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