Backlinks are created in different manners. Not all are useful and not all of them are harmful, each backlink has its own importance. Today, we will discuss about some of the important things related to these links such as link quality, link penalty and the main important what exactly are called backlinks.
We generally have heard various terms like as bad link, high quality link, low quality links etc. But what actually determines the quality of link is unknown, on what basis is the link quality determined is hardly known by anyone. Here, we are going to discuss those factors:
According to Google; any link that seems to manipulate PageRank or site ranking in Google’ssearch results is considered as a bad link or the one violating the Google’s webmaster guidelines. This seems to be a bit scary.
This may lead to a fear that whatever links you create to boost search rankings are actually violating Google guidelines but this is not true. There’s slight difference in the keywords.
Google says your links may be considered as spammy or may be a part of any link scheme. It doesn’t say your links are a part of any link scheme. Know the difference between these two sentences and you will know that actually we ourselves have assumed our links to be spammy.
90% of SEO professionals as well as website owners are always in doubt regarding their link quality. Now, here are some key points that will help you to develop high quality links:
So, what is an editorial link? This will be a question of many of our readers. To this, we can answer like this:
Editorial link refers to the one promoted by website owners. For instance, you have written a perfect content which contains very useful information, now this won’t be automatically taken by Google. We have to make it realize that quality content is available and this can be done by promoting it in various ways. Some of these are listed below:
Create unique content that gains popularity in natural manner.
Any link that is developed for getting traffic or for any PR purpose is considered to be Google safe. Avoid promoting your content at once on numerous sites. So, now you are very well aware as to how quality of links is determined.
So, next time when you initiate link building process, make sure to refer this guide. For more such details and guidance, you can get in touch with one of the well known SEO service providers in Melbourne, MacZin.