SEO (search engine optimisation) is always evolving; it changes with consumers’ browsing habits and means that strategies need to be changing often as well. We can’t predict the future, but we can look at what trends have appeared and grown in 2019, and use them to determine what trends are likely to be dominating SEO in 2020.
We’ve mentioned this before, and voice search is only going to get more common this year. Voice search’s impact on SEO will continue to grow, so your strategies need to adapt to take advantage of this technology.
Traditional SEO involves short phrases and/or keywords that don’t sound very natural, whereas voice search is more reminiscent of long-tail keywords and lifelike speech patterns.
Much more comprehensive than an FAQ page, an optimised knowledge base provides your customers with answers 24/7 to a myriad of common questions, problems and troubleshooting issues. You might have brushed off this idea in the past – after all, that’s what you pay your customer service team for, right? But a knowledge base offers you another way to boost your ranking while providing excellent service to your customers at the same time. It’s another opportunity to include keywords in your site’s content. These knowledge bases also don’t need to be as engaging or entertaining as the rest of your site, as the users visiting them just want to find a quick solution
When people talk about SEO, they’re almost guaranteed to be referring to Google, the top search engine. However, you shouldn’t be discounting other search engines when looking at your SEO. Amazon has a search engine that more than half of consumers use when looking for products, instead of turning to Google. If you aren’t already, you should be looking at optimising your SEO for Amazon, and to a lesser extent YouTube (another high-ranking search engine) this year.
Staying competitive in your SEO is no easy feat. The ranking factors are always changing, and business and website owners don’t always have the time or the know-how to keep up with these changes.
If you want to make the most of SEO for your website this year, get in touch with the team at Maczin Digital Marketing. We’re digital marketers who are experts in SEO, and we’ll ensure that your site is always optimised for the best SEO strategies. Contact us now to find out more.