Organic traffic refers to the people who find your website through ‘free’ means, such as a search engine like Google or Bing, rather than through paid advertising. Increasing organic traffic is a goal for any business, but not many understand how it works or the best ways to do so.
You want to make sure that your business is the one people find when they’re searching for a service or product that you sell so that they don’t go to one of your competitors. Here are 5 tips from our pro SEO experts on how to increase organic traffic on your website, without spending anything but your time.
You need to know who your ideal customer is so that you can tailor your content to be relevant to them. Creating content that is educational and high quality, and appeals to your potential clients, is what will boost your organic traffic. If you just cater to search engines, you’re going to have content that is full of keywords but is dull and makes little sense and turns away potential buyers.
There are many plugins available to help you optimise your website’s pages, but you still need to put in the work and go through each page yourself. Optimised meta titles, URLs and descriptions are essential for helping Google to identify what your pages are about. It’s easy to optimise your metadata and is also incredibly effective.
Linking to your blog and other pages throughout your website keeps people on your site for a longer period of time, boosting your chances of conversion and boosting your search rankings.
This is simple enough to do, but not many take the time to do so. Google Analytics, for example, is a great tool for tracking visitors on your website and gives you invaluable information that you can analyse and use to improve your content. You can see their location and the keywords they used so that you can adapt them into your SEO strategy.
Long tail keywords refer to the phrases that parallel what people actually use when they’re accessing a search engine. For example, instead of searching for “women’s maternity tops”, someone is more likely to search more specifically for “women’s tops that are breastfeeding-friendly”.
Using more specific keywords also means you have less competition and achieve greater results thanks to your improved relevancy.
It takes an expert to keep on top of the constantly changing world of SEO. The best strategies can suddenly become obsolete, and not every business owner has the time to dedicate to keeping up with it all.
Get in touch with the team at MacZin Digital Marketing to have one of our SEO experts work on improving the organic traffic to your website, leaving you time to focus on other aspects of your business.