An efficient SEO strategy brings traffic and revenue to your website. As traffic and revenue both are considerably important for your business, it becomes crucial for you to maintain the steady stream of quality traffic and better ranking. There are two significant requirements for better ranking of your website in search engines and they are high quality links and extremely good quality content.
Basic SEO Strategies For Growing Businesses:
Here are some of those strategies that are used by SEO company in Melbourne for giving your website a boost in Google SERPs.
Earn Quality Backlinks To Your Website:
In order to develop back links to you website you need to have a stringent content marketing strategy. Other than the content you can also explore other options to get people to link to you. This can be done by offering link exchange i.e. conducting industry interviews, writing for a large publication and recommending your content to influencers. You have to be sure that the back links are for reputed websites.
How to Build High Quality Backlinks
You might lose a significant number of your ranking if you don’t have a mobile version of your website. This is due to Google’s major update rolled out to punish websites that are not compatible with mobile version and failed to deliver a satisfactory user experience.
Your website needs to be mobile compliant. Google endorses three types of mobile sites
- Sites with responsive design
- Sites being set up on a mobile sub-domain.
- Websites, who follow app store optimization best practices to rank their mobile apps in different app stores, have better ranks.
So if you have an app, make sure you are taking the time to implement SEO application.
Have An Influencer at Your Side:
SEO strategies are all about bringing a quality stream of traffic to your webpage. That is the reason you should keep your website updated with engaging, informative content. The content is supposed to be well-researched and organised. Request an influencer or hire an expert to write content for you. These people have an influence on your audience. A content piece written by an influencer will always fetch more exposure for your website online because their goodwill is not attached to yours.
Having Content Marketing Strategy:
The keywords used in your website play an important role in website ranking. The type of content of your webpage does not matter because keywords help people find a specific topic to read and discuss. Content is searched on the bases of popular keywords. When a keyword is searched the content written around that keyword will be ranked. If you have used specific keywords in your content title and body, the post may have a significant ranking boost. The ranking may go even up with the possibility that the post gets linked to other websites or shared well on social channels.
This is one of the widely used SEO strategies by content marketers in today’s scenario. Google bots frequently indexes the websites that generates quality content on a regular basis.
Beyond all the efforts you put to see your site ranking higher, using some of these basic strategies can help you out. Besides that, if you keep adding fresh content on your website it will generate quality back link for your website. My advice would be to hire a best SEO Company in Melbourne like MacZin to get all this done professionally.