Modern-day marketing has made a paradigm shift towards creating brand awareness instead of product promotion. Social media channels are replacing traditional mediums such as television and radio. The following marketing strategies help brands to create amazing brand personality on social media in an effort to build a relationship.
SHARE QUALITY CONTENT - Share valuable and useful content with your followers. Quality content in return gives you the most ROI, shares, likes, comments and click-through. When planning social media content give importance to visual content too. Because, they are trending and derive a lot of attention. Always make sure that the content is branded with your logo.
CONSISTENCY IS THE KEY - Being a brand, consistency is the key to building relationships with customers. Favorable personality traits can be shared in the form of content and conversations you have with your targeted audience. Comment on other people’s posts, answer the questions but ensure that the voice remains the same.
REPLY AND ACKNOWLEDGE - People like to be heard and answered. If you will answer their queries with relevant information always, you can earn a good relationship. You can expand your exposure by answering questions posted by anyone. Acknowledge all the responses you receive and see the conversations thoroughly.
FOCUS BRAND, NOT PRODUCT - Ensure that the social media content is brand-centric and says a lot about your company. Explain through the social media posts what your brand is all about, who it serves and how it came into existence. These are a few strategies to create brand personality in front of an audience.
DON'T SKIP HUMOR - Give your social media posts a tweak by including humor in them and by presenting funny content. This will help you connect with more and more people. At the same time, keep in mind that the content has the perfect blend of industry relevance and humor. Be transparent with your targeted audience on all social media platforms.
To connect with your fans you need to be a human. We, at Maczin Digital, put every single effort to help your brand create an everlasting impression on your customers and social media followers.