Search Engine Marketing


Search Engine Marketing (SEM) involves a whole range of activities all concentrating in making your website more visible whenever someone uses a search engine. It is the power of reaching clients who use the Internet through both organic search engine traffic and paid advertising placement. You will not get the traffic and the subsequent sales that you need if your website does not show up on search engines or through paid advertisements.

MacZin can help you in creating a custom approach to Digital Marketing Agency, which will meet your business’ needs and target goals. We offer a fully integrated and holistic approach to search engine marketing which looks at the bigger picture to surpass your businesses requirements.

Types of Search Engine Marketing

There are two main disciplines of Search Engine Marketing:
  1. Search Engine Optimisation (SEO)
  2. Pay Per Click(PPC)

They are two separate approached which complement each other when combined together in a single integrated marketing strategy. When used together they make a big impact.


Why Use MacZin’s Search Engine Marketing Team

Our SEM experts are aware of what it takes to create a successful website. They have developed search strategies for various companies, from leading brands to small and medium sized business in various industries throughout Melbourne and Australia. We have worked with various clients to ensure an increase in traffic and improved return on investment (ROI)

Our Search Engine Marketing services include:

search engine marketing strategy

We will understand your business objectives before we start. We will then develop the best strategy that suits your needs and budget. We will advise on what will be the best strategy, SEO, PPC or both.

search engine optimisation

To be on the top of the search results, you have to deserve to be on the top. Our SEO service is designed to make you outstanding, thus increasing visibility within the organic search results to ensure that you get targeted traffic to your website for the long haul.

pay per click management

Pay-per-click is a form of advertising whereby you can appear in search results immediately. It allows the advertiser to completely control the keywords, budget and advert. You will be able to keep track of conversions and also determine your return on investment. This is probably one of the most effective and efficient ways of reaching your audience.

content strategy and marketing

Creating innovative and unique content on your website and distributing it through various channels is essential to reach your target audience and will help influence them. Our creative team does extensive research to ensure that all the content written for your website is unique, engaging and informative.

It is important that you set a clear social media strategy to help you reach a wider audience across social networks and platforms, with a view to developing meaningful relationships and influencing behaviors for your brand.

analysis, analytics and reporting

The best way of check if your SEM is working is to check and understand the data and reports. We use analytics and reports to ensure that you get the best of your Social Marketing Strategy and return on investment.

Google Partner

Google Partners - MacZin

Bing Partner

Bing Partners - MacZin

Google Certified

The Digital Garage Australia Certification - MacZin

Hubspot Certified

Hubspot Inbound
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