Social media has taken the world by storm and it is evident that the technological diffusion of online
social media platforms aid businesses in a plethora of ways. Most businesses utilise social media in
the contemporary society to optimise awareness of their products and/or services. They capitalise
on this because it has a far reach to a wide audience and creates active engagement with
consumers. There is a myriad of approaches to social media marketing to optimise it to your
Brand Awareness and Conversation Starters
Firstly, it creates brand awareness and recognition; you can have your brand out there for the wider
community to see and utilising visual tools is optimal. People tend to engage with effective visual
images and branding mottos and then will read what your business has to offer. Another approach
to maximise social media to your advantage is to create a conversation; yes, it’s as easy as that.
Choose a topic which will generate conversation among social media users and watch it take off as
people engage with the post and with each other about the topic; ensure that you select a salient
topic which is related to your business and draws attention to your brand.
Active listening is an important aspect of effective communication and this applies to social media
too; social listening is monitoring conversations on social media about certain topics and this can aid
you in addressing your marketing methods. It helps gain insight into your audience and what trends
are currently out there within the online world and in society. Create an effective story about your
business such as the history of the organisation or its mission and values.
Promote, promote, promote!
Offering promotional discounts through social media is a way of attracting clientele and getting
them to engage with your brand and business and if you deliver exceptional service to them, this can
gain brand loyalty. Liking your business page or following your business on social media means you
can consistently market products and/or services to them once they have utilised the promotional
discount and they may like to engage with your business further.
Driving The Traffic
Since google searches might not always bring up your business as one of the top several in your
industry, social media marketing can direct traffic to your website or even your blog if you have one
where potential clients can engage with your business and become clientele instead of prospects.
Ensure that you have an effective website and social media page which encompasses the values of
what you and your business stand for.