You’ve (hopefully) got your basic SEO sorted for your business’s online presence, such as H1 and H2 tags, but to be competitive you need to do more. Every day, Google search is becoming more discerning in what it looks for, so you need to adapt your SEO strategies in order to remain relevant. Here is how you can take your website’s SEO to the next level.
On-page SEO factors shouldn’t be ignored
There are on-page SEO factors that are usually overlooked, but that can make a big impact on your site’s ranking.
Make sure that your URLs don’t include a jumble of characters that don’t communicate what the content of the page is about. Instead, change each URL to be clearly understandable and contain words that convey the page’s content.
Another important factor that is often missed is adding in an alt attribute tag for your images. This is essentially a short description of what the image is, and will contribute to your visibility.
Your website must be mobile-friendly
If your website isn’t mobile-friendly, you’re missing out on an incredible amount of potential customers. Not only does Google prefer websites that are mobile-friendly, but countless people also search for just about anything on their phones rather than their computers these days. If they can’t properly use your site on their mobile, they will simply go to a competitor’s site instead. You can adjust your current site or create a separate mobile-friendly one.
Use Google Analytics for valuable insights
You can’t get better if you don’t know where you are currently standing, and Google Analytics will show you just that. You can track the number of people who use your site and what they’re doing on it. You can also see which pieces of content have the most engagement so that you know what you need to produce more of.
Make sure your site loads quickly
You no doubt know how frustrating a slow loading website can be, so it’s understandable that if your site loads slowly that it will affect its performance.
Use a tool like the speed test from Pingdom to audit your site’s performance and find options for speeding it up.
Two of the quickest ways to increase your website’s loading speed are to remove Flash-based content, and use smaller images that aren’t as high-resolution.
If you’d rather focus on the business side of things, we can help
SEO practices are always changing, and while the basics may not, if you really want to take your website’s SEO to the next level and keep it there then you need to invest time in keeping up with current SEO recommendations.
If you don’t have the time or inclination to delve into the SEO world, that’s what the expert team at MacZin Digital Marketing is here for. When you let us manage your website’s SEO, you’ll have a knowledgeable team of SEO professionals boosting your site’s ranking.