Understanding the Role of a Technical SEO Audit

2020-02-20

Understanding the Role of a Technical SEO Audit

You could have strong backlinks and excellent content contributing massively to your website's SEO, but there is more to search engine optimisation than these two aspects.

The technical side of SEO, when done poorly, undoes the hard work you've put into the rest of your website. Many do not know how important technical SEO is, or even what it is. This means that they also don't know how to perform an audit of it, either.

So, here are the basics of technical SEO; what it is, how to conduct a technical SEO audit, and the role of that audit.

What does technical SEO mean?

Technical SEO is all about fulfilling the must-haves and guidelines for Search Engines for UX (user experience), indexing and crawling. It goes beyond the links and content on your pages; it's what allows the Search Engines to be able to efficiently crawl through your backlinks and content. This helps them rank each of your site's pages in the search engine's results.

What is a technical SEO audit?

This is a thorough evaluation of all the parts of your website that could be interfering with its visibility to search engines, and affecting their ability to index your pages as well. The main purpose of a technical SEO audit is to ensure your site meets all of the search engine requirements for these aspects. This way, you can rest assured that your site isn't being affected by these technical factors.

What does a technical SEO audit look at?

A technical SEO audit checks these aspects of your website:

  • Robots.txt file
  • Sitemap
  • Speed
  • HTTP response codes
  • Architecture/structure
  • Duplicated content
  • Website protocol.

There is more that is looked at during a tech SEO audit, but this is an outline of the main factors that are examined. If your website isn’t up to standard in these areas, the effort you’ve put into your content and backlinking is all for nothing. If search engines can’t see your website to crawl it in the first place, or it’s visible to them but not formatted correctly for crawling, then you will not rank on the SERPs.

Is it time your site got a technical SEO audit?

If your website isn’t ranking and you’re sure it’s not because of your backlinks or content, then perhaps it’s time for a technical SEO audit of your website. You may not know how to complete one of these audits, or how to interpret the results, but that’s what the team at MacZin Digital Marketing are for.

We specialise in all forms of SEO, including technical SEO. We’ll ensure that your website is technically pleasing and visible to search engines so that you don’t miss out on valuable traffic. Your website will be optimised for indexation as well as crawling, with our expert digital marketers ready to answer any of your questions while they work.

If you need help with your website’s SEO and want to have a technical SEO audit carried out, just get in touch with us here at MacZin Digital Marketing. We’ll provide you with a free quote for your digital marketing needs.

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