COVID-19 has had a devastating impact on small businesses around the world, but with Australia experiencing a distinct second wave of coronavirus, it’s tougher for businesses to cope up with the severe impacts of this disease and the tight restrictions imposed by the Australian Government to combat it.
At MacZin Digital Marketing, we understand the situation you’re in at the moment and how difficult it might be for you to attract potential customers from home when you’ve never been pushed to do that before.
To help you out, we have compiled a list of the Top 3 Digital Marketing Strategies that will give your small business a boost amidst the uncertainty looming in the industry. If you’re also an Australian small business owner striving to earn your bread and butter from home, read on because this blog is solely for you.
A clean and sophisticated website can positively impact your audience into forming a good perception of your brand. Being the centre of your digital marketing strategy, your website needs to be highly responsive, easy to read and worthy enough to be explored, so that you can attract all the customers you might otherwise end up losing. Don’t have the design skills to do it yourself? Entrust your website design with MacZin Digital Marketing for a sleek, attention-grabbing, and mobile friendly website.
Have you analysed your SEO score before? Do it today if you haven’t because that will give you a real insight into what keywords you rank for along with their frequency of usage. Once you have an idea of your general ranking against your competitors, you’ll know what areas you need to improve on. With MacZin’s Local SEO services, it’s easy to get your website fully optimised. This not only boosts your brand’s visibility on Google but also improves your rankings in organic results, thus helping your potential customers get to you seamlessly
Whether you own a website or not, investing in free social media business pages still works to help your business stand out in local searches, and drive more traffic through online leads. Since we’re all locked in our homes, social media handles are a great medium to connect with your potential consumers who are surfing the internet with an intent to buy or engage.
Whether you’re a mask manufacturer, a plumber or a private chef, getting your small business noticed on the internet is necessary for achieving a broader client base.
Get in touch with us today to know more about how we can help you!