It can be challenging to get your blog or website to the top of the search engine results with the significant amount of online competition these days. SEO can be the difference between a thriving business or one that nobody finds.
SEO ensures you are seen when a user enters a query into a search engine, increasing your website’s visibility and bringing more organic traffic to your blog. Search algorithms are continuously updated, which means your SEO strategy needs to be as well. Here are the new changes in SEO to consider in 2020, and why hiring us is the best choice for keeping your business up to date. If you’re not into these trends already, you need our help to catch up.
Voice search is huge for online marketing today, thanks to virtual assistants like Siri, Alexa, and Google Home. This means you need to optimise your website for voice searches as more than half of searches will be done verbally in 2020, a figure that will likely continue to grow.
Not sure how to optimise your site and content for voice search? Ask us how.
Those blocks of information on top of the search results page are called featured snippets, and you need to ensure yours make sense. The information should be a summary of an answer that is extracted from a webpage, and around 55 per cent of clicks from Google is due to featured snippets.
This makes them a very handy way to drive more clicks to your website, so you want to ensure you write them correctly. We can help.
Video is tipped to make up 80 per cent of all online traffic by 2021, especially in the world of advertisements. This means using video as a marketing tool is essential because internet users prefer to watch videos.
Video SEO is more crucial than ever, so you'll need the appropriate keywords in titles and descriptions to ensure you reach the largest audience.
Sound confusing? That’s why businesses hire our digital marketing company to do this for them.
You still need quality content
High-quality content is still more important than ever if you want effective SEO. This means content that is well researched, well written, and correctly structured. If your articles aren't easy to read and navigate, or even worse, they don't make sense, you'll be punished in the search.
If your blogs are too complex and sales-heavy, they will be ignored by users and rendered pointless. A big part of the development of your content strategy is a plan that makes your content worthwhile for the user and less like a sales pitch.
We help businesses around Australia craft quality content that engages users and helps you feature higher in search results.
Give your business an edge with professional SEO help from MacZin Digital Marketing
You don't need to be an SEO expert when you can easily hire those that are. 2020 is making it hard for businesses to gain organic traffic from search engines, and consumer behaviour is continuously changing. This means we will see even more updates to search algorithms, and it can be hard to keep up.
If you want to ensure that you stay up to date with the trends, get help from those who keep their fingers on the pulse - MacZin Digital Marketing.
Get in touch with us now to see how we can help your business grow with SEO.