Go local, buy local, shop local is practically the mantra the people across the world are following. This means local SEO is the new hot topic for business owners. Local SEO helps you promote your business online amongst local customers within a geographic area.
Local SEO helps you rank in Google Maps - Two sections that dominate the top half of the search results page are the paid ads and the local map listings. Local map listings are used to find the location of the business. The right local SEO strategy helps you rank at the top of the local searches that relate to your business.
Local SEO is people-centric - The main reason why local SEO is gaining popularity at a rapid pace is that local searches are more people-centric than organic search results. This means it is more customized for each and every user. The present-day Google searches are all about local “near me” searches.
Algorithms are adapting to local “near me” searches - When in 2007 Google started showing local business information in SERPs - at that time the local SEO parameters underwent a change. In 2012, the first local SEO update was rolled out to show users the results which are only relevant to their search but also their geographic vicinity.
Optimize for voice search - Voice search is gaining popularity at a rapid pace. Therefore, it is recommended to optimize how people ask questions when they speak into devices. In voice search, long-tail keywords are used as against regular search. Hence, adjust the SEO of your content following the conversational tone.
Work on Local Keywords - The keywords should hold relevance to local customers as well as local searches. Use the Google Keyword Planner to filter keywords based on location. Create a list of locally relevant keywords you should target. Once you have shortlisted, make their optimum use in the sites meta content and URLs.
We at Maczin Digital ensure to groom your online profile so that you appear in the most relevant online searches pertaining to your business.