How can your local business stand out in google searches and make it easy for your customers to find and connect with you?
Read below for MacZin Digital Marketing’s lesser known tips for SEO.
Be Visible Across all Platforms
Make sure your business name, the contact number and email addresses are all visible on all your profiles, and are consistent.
One way to make the contact details more interactive is by making your phone number clickable. This an easy and efficient step that requires a quick code on your phone text.
Also embed a map of your locations which would make it easier for people to find your business location on a Google Map.
Texting Services
Research has shown that businesses prefer a text service line as they find it easy to text. By creating a textable service, either through the GMB profile or your website chat, you are likely to gain a higher prospect of customers.
Not only is this beneficial for your customers, but it makes it easier for your team to respond to texts as opposed to a long waiting line of calls.
You ca use the feature not only to ask questions but to set appointments, obtain reviews, send surveys and run promotional campaigns.
Claim Your Profile
Make sure you make your business presence known on every website and at every location that you operate. Also make sure the information is correct like service info, hours, addresses, contact methods and phone numbers.
Having a high quality photograph of your business would help as well. It makes your listing seem real, relevant and more reputable.
Google Reviews
To rank higher in a local search engine, you need Google ratings to push you to the top. By having a physical location on a map, your business will show up when customers are searching businesses nearby.
A five star rating provides a great online presence. Online ratings have become habit for many customers now, and only take a quick second, so this is not a big ask from the customers. Often customers will support your business. Make sure that you are making the process easy for them.
