Digital marketing remains one of the most critical and influential forms of marketing in 2019. Businesses need to stay up to date with the dominating strategies and trends if they wish to keep connecting with potential customers and improving performance.
Here are our picks for the 5 business critical marketing trends that you cannot afford to miss this year.
Artificial Intelligence dominated the world of digital marketing last year, but we have still only scratched the surface of what it can do for improving marketing strategies and performance. Research shows that by next year, almost 85% of all communication with customers will be done by computers, so it is important to get familiar with this amazing technology and what it can do for your business – and at a low cost, too.
You have probably encountered examples of AI already as a consumer yourself, in the form of chatbots utilised by companies to manage their customer service. Whether on Facebook Messenger or your company’s website, chatbots essentially act as virtual assistants, helping customers and increasing brand interaction and productivity. Chatbots are an extremely efficient way to solve many customer concerns 24/7, exceeding their expectations and improving your reputation.
It’s not enough anymore to simply have nice photos and some engaging copy – if you are not producing video content then you are missing out on a large chunk of the market. Live video functions on Instagram and Facebook have proven so incredibly successful for those businesses who use them to connect with their customers. Behind-the-scenes glimpses, product demonstrations and interviews are simple and low cost to produce but yield big results in terms of brand awareness.
Email marketing campaigns are still incredibly successful, despite their relative simplicity. Through EDM, you can directly target specific groups of customers, ensuring that they receive a message that is relevant to them. ‘Abandoned cart’ emails are a fantastic example of this; if someone doesn’t complete their purchase with your business, you can send them an incentive, such as a small discount, to encourage them to buy.
It also keeps your brand in peoples’ minds through regular targeted emails, constantly increasing brand awareness. There is little to no outlay for EDM, making it an extremely cost-effective marketing tool.
This technology has had a huge impact on people’s lives and is only going to continue to grow. It’s said that by next year, half of all web searches will be done by voice. This is another example of technology that is enabled by Artificial Intelligence, such as Google Home, Siri and Alexa. Many people now say that they couldn’t live without their voice-activated devices, so you would be foolish to miss getting in on this form of digital marketing.
Keeping up with the leaps in technological advances that greatly influence marketing trends is not always easy, but it is essential if you want your business to be on top.
MacZin Digital Marketing are experts in digital marketing and can develop the strategies you need to
boost your business’s ranking, by taking advantage of the most current and effective marketing