While a website may look good, it won’t be much help to your business if nobody sees it. A website needs to be designed with SEO-friendly principles in mind so that it has a higher chance of getting a good search ranking.
Here are five of our excellent SEO tips that will improve your web design.
Optimise your URL design
URLs should contain relevant keywords and clearly explain what the page is about, in order to be search engine friendly. You shouldn’t keyword-stuff, or make the URL too long.
Use proper structure for your content so search engine crawlers can read it
These crawlers are also called spiders, and they crawl through a site reading its content to determine what it’s about and then how to rank it. Without content, or content that isn’t structured correctly, your website will be passed over and won’t achieve a good ranking. Use headings, links to previous content, and set out your content in easy to read paragraphs to make it easy for the spiders to read.
Use heading tags correctly
While it’s good practice to use heading tags, as they are another important aspect that search engines look at when searching, you need to make sure you’re using them properly. The
tag should include your keyword and denotes a page’s main topic. Using the other heading tags throughout your content not only helps the search engines but also makes it easier for visitors to read.
Search engines must be able to crawl your website’s navigation
Don’t forget image alt attributes
It’s important to remember that you should make sure you include accurate alt attributes for your images, or you’ll actually be harming your search engine rankings. Search engines look at these to see if the page is relevant to a search query, and it’s said that it’s possibly used for ranking in the search engines that are image-based, such as Google Images.
MacZin Digital Marketing are the experts in web design
If you want to give your business the best advantage, you need a website that is SEO-friendly in content and design. MacZin Digital Marketing will get your site where it needs to be, covering all bases and ensuring you have an edge over your competitors.
To find out more about what we can do for your business, contact us now.