When you’re just starting out as an entrepreneur, or aiming to become one, you need to consistently reach more customers than your competitors. The best way to do this is with your website. You can use it to grow your presence online, thereby getting more visitors to your site and increasing your chance of sales.
Website marketing is doing just this, and using creative strategies is key to helping you beat the competition and sell more of your services or products. Here are five creative strategies for your website marketing that you should implement if you haven’t already.
1. Develop a lead magnet
Any marketer worth their salt wants to get people to volunteer their contact details so that they can send relevant marketing material and grow their pool of prospective customers. The trouble is, many people do not want to willingly give these details for marketing purposes, so it’s crucial to get creative.
An incredibly effective strategy is offering what’s called a lead magnet, which is a freebie that your target audience will find value in. You ask for their information, such as their name and email address, in exchange for the freebie – which could be a discount voucher code, an ebook, a how-to guide, etc.
2. Make sure your website has an informative FAQ page
You may not have thought of it this way, but a Frequently Asked Questions (FAQ) page can be considered a service that you’re offering visitors to your site. People respond well to the transparency that an informative FAQ page provides, building their trust in your brand.
You can use the answers to questions on your FAQ page as opportunities for putting in links to your own blogs, and to other resources that may be useful to your visitors. FAQs are a way to quickly give prospects the answers to their questions, ensuring they further explore your site and improve your chances of converting them to a customer.
3. Create appealing videos
It’s not enough to just make a video of you reading out a blog post without making it engaging or offering more value; you need to get creative to appeal to your target market.
Short, informative videos that are also interesting and give your audience value are best for drawing in more visitors and can be used across your social media as well. Videos can be hosted on a number of platforms and then embedded directly onto your site.
4. Ensure your written content is consistently great
Churning out content regularly is only going to benefit your website if you ensure that it’s actually what’s going to appeal to your target market and keep them engaged. Written content needs to provide value, hold their interest and encourage them to stay on your website to buy a product or service. Get their attention with an intriguing heading, then keep them interested with valuable content.
5. Use Facebook groups
There are groups on Facebook for practically anything, which means that you’re likely to find a group (or many) that your target market interacts in. Joining these groups can provide you with incredible insight into your target market, learning details that you can’t capture through other forms of marketing. You will likely get chances to answer questions that are related to your business, and therefore promote it by directing people to the relevant page on your website.
Of course, to do this you first need to ensure you have a business profile, or that your personal profile is ‘private’ so that your request to join these groups are approved. Some groups have very strict rules about business profiles and advertising, so be sure to read them before posting so that you don’t get banned.
Start your entrepreneurial journey on the best foot with MacZin Digital Marketing
If you’re a budding entrepreneur who wants their website marketing handled by the best in the business, from developing strategies to implementing them and tracking the results, then call MacZin Digital Marketing.
We’ll take your business to the next level with proven strategies tailor-made to suit your needs, putting your brand in front of more people than ever before. Get in touch with us today to find out more.